Open to opportunities 2026

Award-Winning Designer

Collaborative Team Player

Product Focused Approach

Storytelling Driven Approach

Hi! I'm Ananya a systems-oriented product designer with experience building 0→1 products with complex multi-step workflows across enterprise, fintech, consumer, B2B, B2C platforms.

Currently Product Design Analyst at Communication and Marketing Department Indiana University

What I’ve Been Building

Looking for a missing puzzle piece , You are at the right place. I’ve designed for companies at various stages, from spearheading 0 → 1 solutions for seed-stage start-ups to crafting products for mid-large companies.

All Case Studies

Consumer Facing

Information optimization

Enterprise Design

0 → 1 Design

Mobile First

Real Estate

MVP 0 -> 1 Workflow

Build a Zero-to-One Broker MVP CRM reducing process steps by 40% and saving brokers ~ 6 hours/week in lead handling.

Flight Travel

Feature Design

I redesigned the flight refund flow for MakeMyTrip, boosting click-through by 27% and reducing support-related friction by 60%.

Fintech

Fall Internship 2025

I transformed complex financial data into clear structured summaries at GradientFI, enabling 78% of users to interpret information in under a minute.

Enterprise

AI Product Design

AI feature

Redesigned AI-driven performance and coaching workflows at Aude.AI, increasing feature adoption by ~ 40% and improving daily engagement by ~ 2 hrs/user.

Post-Booking Ground Transport

Coming Soon

Restructured the end-to-end thank-you page flow, increasing user engagement by 25% and improving information discoverability by 36%

First Runner Up Claude AI Hackathon

Health Technology

I cross-collaborated with 3 engineers to designed a voice-first AI system to proactively monitor patients after discharge

Award-Winning Designer

Collaborative Team Player

Strategic Decisions

Storytelling Driven Approach

Hi! I'm Ananya a systems-oriented product designer with experience building 0→1 products with complex multi-step workflows across enterprise, consumer, B2B, B2C platforms

Feature Design

Shipped

Increasing Wallet Adoption from 14% to 22% in a high drop-Off refund Funnel

Redesigned a high-drop-off decision screen by simplifying choices, reducing cognitive overload, and nudging users toward faster, wallet-based refunds.

Shipped

MVP 0->1 Workflow

Building a Zero-to-One Broker MVP CRM with 40% Workflow Reduction

Brokers in India manage leads, properties, and clients through fragmented, manual systems. I designed a zero-to-one CRM that streamlined workflows, improved lead quality, and centralized broker operations.

Shipped

AI Driven Design

Redesigning AI Performance Platform to Improve Trust and Adoption by 60%

Engineers struggled to trust and act on AI-generated insights. I redesigned the experience and introduced human-in-the-loop coaching to drive clarity and action.

Shipped

Statement UI

Redesigning Merchant Statements to Reduce Analysis Time by 60% and Support Queries by 35%

Complex cross-border payment data made reconciliation slow and error-prone for merchants. I redesigned the statement system to surface key insights, streamline data interpretation, and reduce cognitive load.

Projects grounded in actual user needs, business context, and product complexity.

What I’ve Been Building

You can email me at:

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vashistananya07@gmail.com

Design Values

My Guiding stars as a designer

No matter the project, I lean on these values to stay grounded so the work stays thoughtful, practical, and easy for people to use.

Design Values

My Guiding stars as a designer

No matter the project, I lean on these values to stay grounded so the work stays thoughtful, practical, and easy for people to use.

What is it like to have me on team.
Coming from the people I have worked with.

Tab 1 of 4: Product Designer

Tab 1 of 4: Product Designer

Open to opportunities 2026

Hi! I'm Ananya a systems-oriented product designer with experience building 0→1 products with complex multi-step workflows across enterprise, fintech, consumer, B2B, B2C platforms.

Hi! I'm Ananya a systems-oriented product designer with experience building 0→1 products with complex multi-step workflows across enterprise, fintech, consumer, B2B, B2C platforms.

Hi! I'm Ananya a systems-oriented product designer with experience building 0→1 products with complex multi-step workflows across enterprise, fintech, consumer, B2B, B2C platforms.

What I’ve Been Building

Build a Zero-to-One Broker MVP CRM reducing process steps by 40% and saving brokers ~ 6 hours/week in lead handling.

I redesigned the flight refund flow for MakeMyTrip, boosting click-through by 27% and reducing support-related friction by 60%.

I transformed complex financial data into clear structured summaries at GradientFI, enabling 78% of users to interpret information in under a minute.

Redesigned AI-driven performance and coaching workflows at Aude.AI, increasing feature adoption by ~ 40% and improving daily engagement by ~ 2 hrs/user.

Restructured the end-to-end thank-you page flow, increasing user engagement by 25% and improving information discoverability by 36%

I cross-collaborated with 3 engineers to designed a voice-first AI system to proactively monitor patients after discharge

Hi! I'm Ananya a systems-oriented product designer with experience building 0→1 products with complex multi-step workflows across enterprise, consumer, B2B, B2C platforms

Increasing Wallet Adoption from 14% to 22% in a high drop-Off refund Funnel

Building a Zero-to-One Broker MVP CRM with 40% Workflow Reduction

Redesigning AI Performance Platform to Improve Trust and Adoption by 60%

Redesigning Merchant Statements to Reduce Analysis Time by 60% and Support Queries by 35%

What I’ve Been Building

My Guiding stars as a designer

My Guiding stars as a designer

My Guiding stars as a designer

What is it like to have me on team. Coming from the people I have worked with.

What is it like to have me on team. Coming from the people I have worked with.

What is it like to have me on team.
Coming from the people I have worked with.

What is it like to have me on team.
Coming from the people I have worked with.