Hey I'm Ananya, Open to opportunities 2026

Able to Relocation

Award-Winning Designer

Collaborative Team Player

Product Focused Approach

Storytelling Driven Approach

A Systems-oriented, research-driven strategic product designer who has experience building 0→1 products with complex multi-step workflows across enterprise, mobile, B2B2C platforms

A Strategic product designer who has experience building 0→1 products with complex multi-step workflows across enterprise, mobile and B2B2C platforms

You can find me at :

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avashist@iu.edu

Hey I'm Ananya, Open to opportunities 2026

Able to Relocation

Award-Winning Designer

Collaborative Team Player

Product Focused Approach

Storytelling Driven Approach

A Strategic product designer who has experience building 0→1 products with complex multi-step workflows across enterprise, mobile and B2B2C platforms

You can find me at :

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Copied

avashist@iu.edu

What I’ve Been Building

Projects grounded in actual user needs, business context, and product complexity.

Projects grounded in actual user needs, business context, and product complexity.

All Case Studies

Enterprise Design

Consumer Facing

0 → 1 Design

Information optimization

Mobile First

Shipped

Feature Design

I redesigned the flight refund flow for MakeMyTrip, boosting click-through by 27% and reducing support-related friction by 60%.

Delivered

MVP 0 -> 1 Workflow

Build a Zero-to-One Broker MVP CRM reducing process steps by 40% and saving brokers ~ 6 hours/week in lead handling.

Delivered

Enterprise

AI feature

Redesigned AI-driven performance and coaching workflows at Aude.AI, increasing feature adoption by ~ 40% and improving daily engagement by ~ 2 hrs/user.

Shipped

Fall Internship 2025

Fintech

I transformed complex financial data into clear structured summaries at GradientFI, enabling 78% of users to interpret information in under a minute.

Shipped

Coming Soon

User flow Design

Restructured the end-to-end thank-you page flow, increasing user engagement by 25% and improving information discoverability by 36%

Feature Design

Shipped

Increasing Wallet Adoption from 14% to 22% in a high drop-Off refund Funnel

Redesigned a high-drop-off decision screen by simplifying choices, reducing cognitive overload, and nudging users toward faster, wallet-based refunds.

Shipped

MVP 0->1 Workflow

Building a Zero-to-One Broker MVP CRM with 40% Workflow Reduction

Brokers in India manage leads, properties, and clients through fragmented, manual systems. I designed a zero-to-one CRM that streamlined workflows, improved lead quality, and centralized broker operations.

Shipped

AI Driven Design

Redesigning AI Performance Evaluation Platform to Improve User Trust and Feature Adoption by 60%

Engineers struggled to trust and act on AI-generated insights. I redesigned the experience and introduced human-in-the-loop coaching system to drive clarity in the process and simplify the system to takeaction.

Shipped

Fintech

Redesigning Merchant Statements to Reduce Analysis Time by 60% and Support Queries by 35%

Complex cross-border payment data made reconciliation slow and error-prone for merchants. I redesigned the statement system to surface key insights, streamline data interpretation, and reduce cognitive load.

Product Focused

Collaborative Team Player

Strategic Decisions

Storytelling Driven Approach

A Strategic product designer who has experience building 0→1 products with complex multi-step workflows across enterprise, mobile and B2B2C platforms

You can find me at :

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Copied

vashistananya07@gmail.com

How I Think Through Visuals

A selection of visual designs where details like layout, hierarchy, and interaction come together to shape how a product is understood and used.

A selection of visual designs where details like layout, hierarchy, and interaction come together to shape how a product is understood and used.

How I Think Through Visuals

A selection of visual designs where details like layout, hierarchy, and interaction come together to shape how a product is understood and used.

What is it like to have me on team.
Coming from the people I have worked with.

What is it like to have me on team.
Coming from the people I have worked with.

Tab 1 of 4: Product Designer
Tab 1 of 4: Product Designer

Copyright ©2026. All right reserved Ananya Vashist

Copyright ©2026. All right reserved Ananya Vashist

Hey I'm Ananya, Open to opportunities 2026