Hi, I’m Ananya a curious product designer who turns complex systems into simple, human stories. I love asking “why,” sketching ideas over chai, and designing things that make sense (and maybe make you smile).
Welcome to my corner of the internet — grab a cup, explore my work, and stay awhile. ☕
Designing with an Human focused lens and AI foundation. Specialised in data-driven experiences across B2B2C, enterprise systems and SAAS.
I combine my knowledge of HCI design principles and AI foundations to create meaningful, data-informed experiences balancing empathy, systems thinking, and measurable outcomes across platforms.
Designing with an Human focused lens and AI foundation. Specialised in data-driven experiences across B2B2C, enterprise systems and SAAS.
I combine my knowledge of HCI design principles and AI foundations to create meaningful, data-informed experiences balancing empathy, systems thinking, and measurable outcomes across platforms.
Some of the projects I’m proud of 💚
Shipped
Shipped
Feature Design
Feature Design
Behavioural UX
Behavioural UX
Impact Driven
Impact Driven
Increase User Retention by 27% and reducing user query call by 16% on the my wallet selection
Scope is to focus on getting users retention through behaviour design.
28.7% Wallet Refund Adoption Shifted user behavior with persuasive UI and microcopy, reducing operational costs and boosting retention.
–16% Support Queries Improved clarity and trust in the refund process, resulting in fewer refund related customer service calls.
Balanced ethical nudging with user choice to benefit both the business and the end user
View Case Study
Delivered and Presented
Delivered and Presented
0 to 1
0 to 1
MVP Design
MVP Design
Cross - Collaboration
Cross - Collaboration
Solving a core workflow inefficiency that affects 80% of brokers in India’s real estate market.
In a market where brokers still operate manually, our ideas reimagined the workflow experience building through clarity, trust, and a foundation for intelligent property matchmaking
Led market taxonomy analysis of 8 companies and conducted feature benchmarking across 5 companies
Delivered a sponsor-approved solution refined through 34+ user interviews and 10+ contextual inquiries by facilitating collaboration across 11 cross-functional team members
Coming Soon
Shipped
Shipped
Fintech
Fintech
Data-Driven Design
Data-Driven Design
User Oriented
User Oriented
Improving Monthly Financial Statements for Clarity, Consistency, and Actionable Insights
The aim of redesign is to help merchants quickly understand their business health, reduce support queries, and create a better overall experience when reviewing financial data.
Focus on Improving readability & comprehension
Ensure consistency & reduce confusion
View Case Study
Some of the projects I’m proud of 💚
Shipped
Feature Design
Behavioural UX
Impact Driven
Increase User Retention by 27% and reducing user query call by 16% on the my wallet selection
Scope is to focus on getting users retention through behaviour design.
28.7% Wallet Refund Adoption Shifted user behavior with persuasive UI and microcopy, reducing operational costs and boosting retention.
–16% Support Queries Improved clarity and trust in the refund process, resulting in fewer refund related customer service calls.
Balanced ethical nudging with user choice to benefit both the business and the end user
View Case Study
Delivered and Presented
0 to 1
MVP Design
Cross - Collaboration
Solving a core workflow inefficiency that affects 80% of brokers in India’s real estate market.
In a market where brokers still operate manually, our ideas reimagined the workflow experience building through clarity, trust, and a foundation for intelligent property matchmaking
Led market taxonomy analysis of 8 companies and conducted feature benchmarking across 5 companies
Delivered a sponsor-approved solution refined through 34+ user interviews and 10+ contextual inquiries by facilitating collaboration across 11 cross-functional team members
Coming Soon
Shipped
Fintech
Data-Driven Design
User Oriented
Improving Monthly Financial Statements for Clarity, Consistency, and Actionable Insights
The aim of redesign is to help merchants quickly understand their business health, reduce support queries, and create a better overall experience when reviewing financial data.
Focus on Improving readability & comprehension
Ensure consistency & reduce confusion
Coming soon
Projects
For best experience visit desktop version
MY DESIGN PHILOSOPHY
Curious about "Why"
Adaptable to Project
Collaborative Mindset
Solving for Clarity
SOME OF YOUR QUESTIONED ANSWERED
SOME OF YOUR QUESTIONED ANSWERED
SOME OF YOUR QUESTIONED ANSWERED
Your Screening Questions, are answered here
Find quick answers to the most common questions you must have about me.
How do I handle feedback during the design process?
I focus on understanding the perspective behind the feedback and avoid taking it personally. I break it down into smaller, manageable parts and turn them into actionable tasks, which I tackle one at a time during sprints.
Do I have experience with agile or fast-paced environments?
Yes, I’ve worked in agile, fast-paced environments where I managed multiple projects at once. I’m detail-oriented and prioritize tasks based on deadlines to ensure high-quality delivery.
How do I stay inspired and up-to-date as a designer?
I stay current by reading design blogs and listening to podcasts. Recently, I’ve also started using NotebookLM to extract and organize insights, which helps me digest new ideas more effectively.
Are you authorized to work in the U.S., and what is your visa situation?
Yes, I’m authorized to work in the U.S. I’m on an F1 visa and will graduate in May 2026. Then I will be on my STEM OPT. I will require sponsorship afterward.
Where am I currently located? Are you open to relocation?
I’m currently based in Bloomington, Indiana. I’m open to relocation and happy to discuss terms.
What makes me different from other candidates applying for this role?
I bring 3 years of experience working in complex domains, combining technical and design skills. This helps me approach challenges from multiple angles and deliver thoughtful, well-rounded solutions.
How do I handle feedback during the design process?
I focus on understanding the perspective behind the feedback and avoid taking it personally. I break it down into smaller, manageable parts and turn them into actionable tasks, which I tackle one at a time during sprints.
Do I have experience with agile or fast-paced environments?
Yes, I’ve worked in agile, fast-paced environments where I managed multiple projects at once. I’m detail-oriented and prioritize tasks based on deadlines to ensure high-quality delivery.
How do I stay inspired and up-to-date as a designer?
I stay current by reading design blogs and listening to podcasts. Recently, I’ve also started using NotebookLM to extract and organize insights, which helps me digest new ideas more effectively.
Are you authorized to work in the U.S., and what is your visa situation?
Yes, I’m authorized to work in the U.S. I’m on an F1 visa and will graduate in May 2026. Then I will be on my STEM OPT. I will require sponsorship afterward.
Where am I currently located? Are you open to relocation?
I’m currently based in Bloomington, Indiana. I’m open to relocation and happy to discuss terms.
What makes me different from other candidates applying for this role?
I bring 3 years of experience working in complex domains, combining technical and design skills. This helps me approach challenges from multiple angles and deliver thoughtful, well-rounded solutions.
How do I handle feedback during the design process?
I focus on understanding the perspective behind the feedback and avoid taking it personally. I break it down into smaller, manageable parts and turn them into actionable tasks, which I tackle one at a time during sprints.
Do I have experience with agile or fast-paced environments?
Yes, I’ve worked in agile, fast-paced environments where I managed multiple projects at once. I’m detail-oriented and prioritize tasks based on deadlines to ensure high-quality delivery.
How do I stay inspired and up-to-date as a designer?
I stay current by reading design blogs and listening to podcasts. Recently, I’ve also started using NotebookLM to extract and organize insights, which helps me digest new ideas more effectively.
Are you authorized to work in the U.S., and what is your visa situation?
Yes, I’m authorized to work in the U.S. I’m on an F1 visa and will graduate in May 2026. Then I will be on my STEM OPT. I will require sponsorship afterward.
Where am I currently located? Are you open to relocation?
I’m currently based in Bloomington, Indiana. I’m open to relocation and happy to discuss terms.
What makes me different from other candidates applying for this role?
I bring 3 years of experience working in complex domains, combining technical and design skills. This helps me approach challenges from multiple angles and deliver thoughtful, well-rounded solutions.
How do I handle feedback during the design process?
I focus on understanding the perspective behind the feedback and avoid taking it personally. I break it down into smaller, manageable parts and turn them into actionable tasks, which I tackle one at a time during sprints.
Do I have experience with agile or fast-paced environments?
Yes, I’ve worked in agile, fast-paced environments where I managed multiple projects at once. I’m detail-oriented and prioritize tasks based on deadlines to ensure high-quality delivery.
How do I stay inspired and up-to-date as a designer?
I stay current by reading design blogs and listening to podcasts. Recently, I’ve also started using NotebookLM to extract and organize insights, which helps me digest new ideas more effectively.
Are you authorized to work in the U.S., and what is your visa situation?
Yes, I’m authorized to work in the U.S. I’m on an F1 visa and will graduate in May 2026. Then I will be on my STEM OPT. I will require sponsorship afterward.
Where am I currently located? Are you open to relocation?
I’m currently based in Bloomington, Indiana. I’m open to relocation and happy to discuss terms.
What makes me different from other candidates applying for this role?
I bring 3 years of experience working in complex domains, combining technical and design skills. This helps me approach challenges from multiple angles and deliver thoughtful, well-rounded solutions.
TESTIMONIALS
TESTIMONIALS
What is it like to work with me and have me on your team
How about you know it from fellow team members and then make a decision.
"
I had the pleasure of working with Ananya during our time at Worxwide, and I can confidently say she is an exemplary teammate. Ananya brings an incredible amount of energy and excitement to every project, creating an inspiring environment for those around her. Her dedication to design is unmatched. What sets Ananya apart is her curiosity and drive for continuous learning. She constantly seeks to bring fresh perspectives and new ideas to the table, ensuring that every project she works on is innovative and impactful.
Srishti Bekhi
Interaction Designer at Samsung
"
Ananya is a hardworking individual. I had the opportunity to work with her on a couple of projects. Her thirst for knowledge is commendable. I would like to put in focus her acumen in problem solving, both individually and as a team. A methodical no nonsense approach is what I have found her work ethic to be. Ready to be a team player as well as manage projects on her own. She will be a good asset to any team she is with or any project that she picks up.
Vivek Gopinath
Angel One - Mixed Method
"
Ananya is an amazingly skilled professional and takes her work with utmost sincerity and seriousness. Her work ethics are commendable and she is always ready to help others. Her approachable and kind attitude really makes her a team player.
Sanyam Jain
Content Writer at Accenture
"
Ananya’s contributions go beyond just technical skills her positive attitude and team-oriented approach make her an absolute pleasure to collaborate with. She's truly a standout professional, and I’m confident she will continue to excel in everything she does. I witnessed firsthand her passionate commitment to both learning and applying technical knowledge to improve the product in every way possible.
Diksha Vedi
Software Engineer at Atlassian
"
I had the pleasure of working with Ananya during our time at Worxwide, and I can confidently say she is an exemplary teammate. Ananya brings an incredible amount of energy and excitement to every project, creating an inspiring environment for those around her. Her dedication to design is unmatched. What sets Ananya apart is her curiosity and drive for continuous learning. She constantly seeks to bring fresh perspectives and new ideas to the table, ensuring that every project she works on is innovative and impactful.
Srishti Bekhi
Interaction Designer at Samsung
"
Ananya is a hardworking individual. I had the opportunity to work with her on a couple of projects. Her thirst for knowledge is commendable. I would like to put in focus her acumen in problem solving, both individually and as a team. A methodical no nonsense approach is what I have found her work ethic to be. Ready to be a team player as well as manage projects on her own. She will be a good asset to any team she is with or any project that she picks up.
Vivek Gopinath
Angel One - Mixed Method
"
Ananya is an amazingly skilled professional and takes her work with utmost sincerity and seriousness. Her work ethics are commendable and she is always ready to help others. Her approachable and kind attitude really makes her a team player.
Sanyam Jain
Content Writer at Accenture
"
Ananya’s contributions go beyond just technical skills her positive attitude and team-oriented approach make her an absolute pleasure to collaborate with. She's truly a standout professional, and I’m confident she will continue to excel in everything she does. I witnessed firsthand her passionate commitment to both learning and applying technical knowledge to improve the product in every way possible.
Diksha Vedi
Software Engineer at Atlassian
"
I had the pleasure of working with Ananya during our time at Worxwide, and I can confidently say she is an exemplary teammate. Ananya brings an incredible amount of energy and excitement to every project, creating an inspiring environment for those around her. Her dedication to design is unmatched. What sets Ananya apart is her curiosity and drive for continuous learning. She constantly seeks to bring fresh perspectives and new ideas to the table, ensuring that every project she works on is innovative and impactful.
Srishti Bekhi
Interaction Designer at Samsung
"
Ananya is a hardworking individual. I had the opportunity to work with her on a couple of projects. Her thirst for knowledge is commendable. I would like to put in focus her acumen in problem solving, both individually and as a team. A methodical no nonsense approach is what I have found her work ethic to be. Ready to be a team player as well as manage projects on her own. She will be a good asset to any team she is with or any project that she picks up.
Vivek Gopinath
Angel One - Mixed Method
"
Ananya is an amazingly skilled professional and takes her work with utmost sincerity and seriousness. Her work ethics are commendable and she is always ready to help others. Her approachable and kind attitude really makes her a team player.
Sanyam Jain
Content Writer at Accenture
"
Ananya’s contributions go beyond just technical skills her positive attitude and team-oriented approach make her an absolute pleasure to collaborate with. She's truly a standout professional, and I’m confident she will continue to excel in everything she does. I witnessed firsthand her passionate commitment to both learning and applying technical knowledge to improve the product in every way possible.
Diksha Vedi
Software Engineer at Atlassian
"
I had the pleasure of working with Ananya during our time at Worxwide, and I can confidently say she is an exemplary teammate. Ananya brings an incredible amount of energy and excitement to every project, creating an inspiring environment for those around her. Her dedication to design is unmatched. What sets Ananya apart is her curiosity and drive for continuous learning. She constantly seeks to bring fresh perspectives and new ideas to the table, ensuring that every project she works on is innovative and impactful.
Srishti Bekhi
Interaction Designer at Samsung
"
Ananya is a hardworking individual. I had the opportunity to work with her on a couple of projects. Her thirst for knowledge is commendable. I would like to put in focus her acumen in problem solving, both individually and as a team. A methodical no nonsense approach is what I have found her work ethic to be. Ready to be a team player as well as manage projects on her own. She will be a good asset to any team she is with or any project that she picks up.
Vivek Gopinath
Angel One - Mixed Method
"
Ananya is an amazingly skilled professional and takes her work with utmost sincerity and seriousness. Her work ethics are commendable and she is always ready to help others. Her approachable and kind attitude really makes her a team player.
Sanyam Jain
Content Writer at Accenture
"
Ananya’s contributions go beyond just technical skills her positive attitude and team-oriented approach make her an absolute pleasure to collaborate with. She's truly a standout professional, and I’m confident she will continue to excel in everything she does. I witnessed firsthand her passionate commitment to both learning and applying technical knowledge to improve the product in every way possible.
Diksha Vedi
Software Engineer at Atlassian
Connect with me
Connect with me
Connect with me